Gaon Ka Saman:
E-commerce SEO Service Portfolio

Industry

E-commerce 

Platform

Shopify

Bussiness

Selling Traditional Indian Jewelry

Services

E-Commerce SEO Service for Shopify

About Client

Gaon Ka Saman is a premium traditional Indian jewelry e-commerce platform specializing in handcrafted jewelry pieces including oxidized silver earrings, Kundan rings, traditional necklaces, bracelets, and anklets. The brand focuses on supporting Indian artisans and promoting the “Made in India” initiative through authentic, culturally-rich jewelry designs that appeal to women and girls seeking traditional accessories.
Operating on the Shopify platform, Gaon Ka Saman serves customers across India with a diverse collection of affordable traditional jewelry, featuring significant discounts and seasonal offers to attract price-conscious shoppers.

Project Overview

Yaandu Corporate Private Limited partnered with Gaon Ka Saman to transform their online visibility and drive organic traffic through comprehensive Shopify E-commerce SEO services with our expert Shopify SEO services. Our goal was to establish Gaon Ka Saman as the leading destination for authentic rural products by implementing strategic e-commerce SEO solutions tailored specifically for their unique market positioning.

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Client Challenges

Low Organic Visibility

Despite a rich product catalog, Gaon Ka Saman’s collection and product pages were not ranking for high-intent keywords, limiting organic reach and sales.

Technical SEO Issues

Unoptimized meta tags, missing alt attributes, and non-SEO-friendly URLs hindered search engine crawling and indexing.

Competitive Market

The handmade jewellery e-commerce space is highly competitive, requiring a robust keyword strategy and technical foundation to stand out.

Shopify SEO Limitations

The default Shopify setup lacked advanced Shopify SEO elements, resulting in missed opportunities for search engine optimization.

Sitemap & Search Console Gaps

The absence of a properly implemented sitemap and incomplete Google Search Console integration restricted effective monitoring and indexing.

Key Features & SEO Services Offered

Yaandu Corporate Private Limited delivered a full-spectrum, results-driven expert Shopify SEO solution for Gaon Ka Saman, including:

Comprehensive SEO Audit & Analysis

Our detailed SEO audit service identified critical technical and content issues affecting Gaon Ka Saman’s search performance:

  • Technical SEO assessment revealing 47 critical issues.
  • Competitor analysis for top traditional jewelry brands..
  • Keyword gap analysis identifying 200+ missing jewelry search terms.
  • Site speed optimization recommendations improving Core Web Vitals.
  • Mobile responsiveness evaluation for jewelry shoppers.

Strategic Product & Collection Page Keyword Optimization

Implemented targeted jewelry keyword optimization across all product categories:

  • Optimized product pages with high-converting jewelry keywords.
  • Enhanced collection pages for “Earrings,” “Rings,” “Necklaces,” “Bracelets,” and “Anklets”.
  • Long-tail keyword integration for “silver oxidized jewelry for women”.
  • Seasonal keyword optimization for “festival jewelry” and “wedding accessories”.
  • Brand-specific optimization for “German silver jewelry” and “Kundan jewelry”

Advanced Shopify SEO Optimization

Comprehensive Shopify SEO services tailored for jewelry e-commerce:

  • Custom URL structure optimization for jewelry categories.
  • Schema markup implementation for jewelry products and reviews.
  • Image SEO optimization with jewelry-specific alt tags.
  • Site architecture improvement for better crawlability.
  • Internal linking strategy connecting related jewelry products.

Meta Title, Description & URL Optimization

Strategic on-page SEO optimization for maximum search visibility:

  • Crafted compelling meta titles incorporating “buy jewelry online” keywords.
  • Optimized meta descriptions with jewelry-specific call-to-actions.
  • SEO-friendly URL structures for all jewelry product and category pages.
  • Header tag optimization (H1, H2, H3) for jewelry content hierarchy.
  • Featured snippet optimization for jewelry-related questions.

Technical SEO Foundation Setup

Established robust technical SEO infrastructure:

  • XML sitemap creation and submission for jewelry product pages.
  • Google Search Console setup with comprehensive monitoring.
  • Bing Webmaster Tools integration for expanded search coverage.
  • Page speed optimization reducing load times.
  • Core Web Vitals improvement enhancing user experience metrics.

Results Achieved

Custom Shopify Development Service
Significant Increase in Organic Traffic

Gaon Ka Saman experienced a marked rise in organic sessions, with collection and product pages ranking for high-intent purchase keywords.

Improved Keyword Rankings

Targeted keywords such as “buy traditional jewellery online,” “handmade silver earrings India,” and “Shopify jewellery store India” moved to the first page of Google SERPs.

Enhanced User Experience

Optimized meta data and product pages led to higher click-through rates and improved engagement metrics.

Faster Indexing & Monitoring

The implementation of a sitemap and Google Search Console integration accelerated page indexing and enabled data-driven SEO decisions.

Boost in Sales & Artisan Reach

The increased visibility translated into higher sales and expanded the reach of rural artisans, furthering Gaon Ka Saman’s mission

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