Aviation & Travel
Ticket Booking Website
Flight Ticket Booking Website
Complete SEO Optimization for Airlines and Flight Booking Website Enhancement
Star Air is India’s leading regional airline operating under the UDAN (Ude Desh ka Aam Naagrik) scheme, connecting tier-2 and tier-3 cities across the country. Established by the Sanjay Ghodawat Group in 2017, Star Air commenced operations in January 2019 with Bengaluru’s Kempegowda International Airport as its primary hub. The airline operates Embraer 145LR aircraft and serves over 22 domestic destinations including popular routes like Bangalore to Hyderabad, Mumbai to Nashik, and Ahmedabad to Surat.
Star Air’s commitment to best regional connectivity, easy flight booking options, premium in-flight services, and reliable flight services has positioned them as a preferred choice for travelers seeking convenient domestic travel options across India’s emerging markets.
The airline serves key destinations including Tirupati, Ahmedabad, Bhuj, Surat, Jamnagar, Hyderabad, Bangalore, Belgaum, Bidar, Kalaburagi, Hubballi, Indore, Mumbai, Nashik, Ajmer, Jodhpur and Ghaziabad and more.
Complete airline website optimization covering technical SEO, content marketing, and flight route landing page optimization.
Increase organic flight bookings and establish Star Air as the preferred choice for domestic flight tickets in India.
Yaandu Corporate Private Limited partnered with Star Air to implement a comprehensive airline SEO strategy designed to enhance their digital presence in the competitive Indian aviation market. Our mission was to transform Star Air’s online visibility through route-specific SEO optimization, flight booking conversion optimization, and targeted keyword strategies that drive qualified traffic and increase online flight bookings.
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Star Air faced significant challenges competing with established Indian airlines like IndiGo, SpiceJet, and Air India for organic search visibility. Star Air struggled to rank for important flight booking keywords for route-specific flight searches such as “Bangalore to Hyderabad flights”, “cheap flights Mumbai to Nashik”, and “flight booking Bengaluru to Bidar”.
Despite operating 23+ domestic destinations, their airline website wasn’t capturing high-intent flight booking traffic.
The absence of dedicated, SEO-optimized landing pages for individual flight routes resulted in poor conversion rates and missed opportunities for direct flight bookings. Users searching for specific routes couldn’t find targeted information about flight schedules, airfare deals, or booking options.
The website lacked proper technical SEO foundation including XML sitemaps, Google Search Console setup, and mobile optimization – critical factors for airline website ranking and user experience.
Limited aviation content marketing meant Star Air wasn’t capturing traffic for informational queries that lead to flight bookings, such as “flight booking tips”, “airline baggage allowance”, and “best time to book domestic flights”.
Operating in India’s highly competitive aviation sector, Star Air needed to differentiate itself from major online travel agencies and established airline brands through targeted digital marketing.
Our SEO experts conducted an in-depth website audit to identify critical SEO issues affecting Star Air’s search performance:
Key Keywords Targeted: airline SEO audit, flight booking website optimization, aviation technical SEO, airline website analysis.
We developed a comprehensive keyword strategy focusing on high-intent flight booking keywords and route-specific searches:
Strategic Focus: Targeting transactional keywords with high commercial intent to drive direct bookings and reduce dependency on third-party booking platforms.
Created dedicated landing pages for each of Star Air’s 23 domestic routes, optimized for flight booking conversion:
Sample Landing Page Structure:
Implemented strategic meta optimization across all route pages and key website sections:
Example Meta Tags:
Developed mobile-responsive HTML pages for each flight route with a focus on conversion optimization:
Our aviation content marketing strategy for Star Air focused on creating compelling, SEO-optimized blog content that addresses every stage of the traveler’s decision-making process. We developed a comprehensive content calendar targeting high-volume aviation keywords such as “domestic flight booking tips,” “airline comparison India,” and “flight booking deals,” ensuring Star Air captures both informational and transactional search queries. Each blog targets specific keyword clusters with internal linking to flight booking pages and strong CTAs for conversions.
Comprehensive technical SEO setup to enhance search engine visibility:
Provided strategic recommendations for website usability improvements:
| Keyword | Google Ranking Position |
|---|---|
| Adampur to Hindon Flights | 1 |
| Hindon to Belgaum Flight | 1 |
| Hindon to Nagpur Flight | 1 |
| Adampur to Bengaluru Flights | 2 |
| Hindon to Adampur flight | 2 |
| Belgaum to Nagpur flight | 3 |
Route-specific landing pages began ranking on the first page of Google for high-intent keywords such as “book Bangalore to Hyderabad flight” and “flights from Mumbai to Ahmedabad,” resulting in a measurable uplift in organic sessions.
Improved visibility for transactional keywords led to an increase in direct flight bookings and reduced dependency on third-party aggregators.
Optimized UI/UX and faster-loading HTML route pages contributed to lower bounce rates and higher engagement metrics.
Implementation of sitemap and Google Search Console enabled better indexing and tracking of SEO performance, supporting ongoing optimization efforts.
Our SEO specialists bring extensive experience in delivering search engine optimization solutions across diverse industries including aviation, e-commerce, healthcare, and technology. We understand the unique SEO challenges each sector faces and develop customized SEO strategies that drive measurable results for organic search rankings and website traffic growth.
We don’t just drive traffic – we focus on qualified organic traffic and high-converting keywords that directly impact your business revenue. Our conversion-focused SEO methodology ensures every optimization effort contributes to your bottom line growth through improved search visibility and user engagement.
Every SEO decision is backed by comprehensive keyword research, competitor analysis, search analytics, and performance metrics. Our SEO auditing process uses advanced tools and techniques to identify opportunities for search engine ranking improvements and organic traffic optimization.
Our agile SEO approach ensures constant website optimization based on Google algorithm updates, search trends analysis, and real-time performance data. We provide ongoing SEO monitoring, rank tracking, and strategy refinement to maintain your competitive advantage in search results.
From technical SEO audits and on-page optimization to content marketing SEO and local search optimization – we provide end-to-end SEO services that cover every aspect of your digital presence. Our full-service SEO includes link building, mobile SEO, page speed optimization, and conversion rate optimization.
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Transform your business website into a traffic-generating powerhouse that drives real results.
Choose Yaandu as your SEO service company and digital marketing agency partner. We deliver measurable results with custom strategies and transparent reporting. Schedule your free consultation with Yaandu now!
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